Feedback on Dynamic Pricing and How to Improve the Results

Many golf course operators use dynamic pricing technologies to maximize revenue per available round (RevPar). The feedback we’ve received from our clients who use this technology has been overwhelmingly positive. It seems to me that if you can maximize the RevPar automatically on your booking engine/tee sheet, AND simultaneously increase the number of unique visitors to your booking engine, then you found the “Holy Grail” of RevPar.

I wanted to get some feedback from customers, so I reached out to our friend Arnaud Zunz, Co-Founder of PriSwing. PriSwing provides world-class dynamic pricing solutions to many golf courses across the US, Canada, and Europe. Their software allows you to adjust your pricing strategies based on real-world factors like demand, weather, course conditions, historical data, events, and more.

I asked Arnaud to give me the names of a few customers who could vouch for it. He started rattling off names left and right. It turns out we share a lot of mutual customers. We had no idea of how many mutual customers we shared because PriSwing’s technology allows the golf course to use their existing Tee Sheet and Booking Engine (no tech changes needed!). Well.. that’s pretty nice!

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